Organizations want to believe they are doing enough for IT asset disposition. Naturally, none wish to think they aren’t, especially regarding privacy protection.
Too often, however, cognitive dissonance prevents an objective assessment of actual achievement. Unfortunately, organizations unwilling to examine the facts unwittingly increase their liability and legal exposure.
People are very good at rationalizing. Physiologist Leon Festinger famously showed that most people seek to preserve their current understanding of the world when confronted with challenging new information. To avoid discomfort, they reject new information, discount the impact of new information, or convince themselves that no conflict really exists.
Here are a few familiar examples of cognitive dissonance:
Here are a few examples of cognitive dissonance at play with ITAD…
It is perfectly natural to discount discomforting ideas.
Privacy safeguards are necessary because cognitive dissonance exists. Well, that and because the law requires adequate safeguards.
Personally, I’m not affected by cognitive dissonance (tongue in cheek). And I’m not really speeding when I drive 64 in a 55.
Ready to break the trap? We’ve put together a new e-book, The Three P’s of Proper IT Asset Disposition. Download it for free today.
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